Conversion Thursday. How to Improve your Online Advertising. Smart Campaigns for Smart Customers
17.05.2012 19:00h
Place: Medialab-Prado en Intermediae Matadero Madrid (Paseo de la Chopera, 14 Madrid)
Monthly event to share experiences with web analytics and online marketing. This is a practical session dedicated to advertising strategies and online campaigns. With Nacho Carnés (@nachocarnes).
#CTMAD
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Temas:
- Persuasive advertising and communication
- Publicity hiring models: CPM, CPC, CPL and CPA
- Media Plan and main segmentation criteria
- Advertising impact based on behaviour: Behavioural Targeting (BT), Re-targeting, Re-Marketing, and Re-Messaging
- Deduplication of audience and strategy definition
- RTB (Real-Time Bidding). In the USA in 2011, RTB was a bigger investment than total investment in Digital Media in Spain (SSPs, DSPs, Ad Exchanges, Re-Targeting + Dynamic Ads)
- Types of conversions: Post Click Conversions (Direct and Indirect) and Post View Conversions
- How work on Display Ad influences searches. 10 – 12% of conversions through search engines are made by users who were previously impacted by Display campaigns. 70 – 75% of Post View conversions have their final click on Google
- Facebook Ad and segmentation criteria
- Facebook Ad and the possibility of segmenting profiles post click (users led to Landing Page + profile information on the Cookie)
Remember admission is free but you have to sign up prior to the event.
You can follow the event via Twitter and participate through the hashtag: #CTMAD
More information here
What is Conversion Thursday
Conversion Thursday is a monthly event to share experiences about web analytics and online marketing. Following the round table with renowned experts in the field, a discussion with attendees will take place.
Sponsors
Máster en Analítica web de Kschool,Postgrado en Marketing Online de la UABe-interactive agencia de marketing online, Emergya Consultoría and Medialab-Prado.
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