Medialab Prado


Conversion Thursday Summit

17.11.2011 19:30h

Place: Medialab-Prado · Plaza de las Letras, C/ Alameda, 15 Madrid

Conversion Thursday is a monthly event to share experiences with web analytics and online marketing. This meeting for the community of online marketing professionals and aficionados in Spain focuses on topics including analytics, metrics and conversion. Following the round table with renowned experts in the field, a discussion with attendees will take place. 



> What is Conversion Thursday
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What is

Conversion Thursday was created in 2008 by Jordi Roura and Pere Rovira, aiming to stablish a meeting point for online marketing professionals and amateurs. This informal initiative has turned into one of the most popular events for online marketing professionals… and still growing and adding more cities to it!

Currently is a monthly meeting in Barcelona, Madrid, London, Manchester, Girona, San Sebastián, Bilbao, Zaragoza and Vitoria, with an average of a hundred attendants per event. This is, almost 1000 people a month.



In this occasion we aim to create an educational edition about how to carry on a SEO project and its web analytics.

  • Aleyda Solís. A Search Engine Positioning specialist, is currently in charge of SEO at Bodaclick. She formerly worked for QDQ, handling SEO, SEM and AW. She participates actively in various events related to SEO. You can follow her via her blog at and on Twitter (@Aleyda). 
  • Rafael expert in traffic capture strategies, in charge of this area at consultants Grupo Elisa Interactive. Formerly he served as a specialist in Digital Marketing at  He has taught at the Master’s degree in Training for Entrepreneurs (Master de Capacitación Emprendedores) at the Universidad de Sevilla and is a co-founder of the event Tapas and Tweets. You can follow him on the e-interactive blog and on Twitter @rafaromeromuela.
    We may have a third participant, pending confirmation. 

Moderator: Miguel Angel González (@mangglez)


Event topic

Their discussion will include subjects like how to carry out a good search engine positioning strategy, how it can affect the results of our goals, how to take part in the social media game, and they will answer our attendees’ questions. I hope there will be lots of questions, to make the most of our guests.



You just have to get your free admission here



Máster en Analítica web de Kschool, Postgrado en Marketing Online de la UAB, e-interactive agencia de marketing online and Medialab-Prado.



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