17.04.2008
Social Networks Limitations as Information Tool for "Ethical Consumers"
Paper by Marcela González Machuca presented on November 13th, 2007 within the context of Visualizar 07, a broad program of research, reflection and production activities about data visualization and its social, artistic and cultural applications. The first edition took place at Medialab-Prado from November 12th through 28th, 2007.
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The purpose of this research is to evaluate the current social networks limitations related to ethical consumers in a web 2.0 environment.
Starting by defining what ethical consumers are, reviewing the main problems that they face as well as their particular needs. The specific approach that this research makes is, regarding social networks as a more efficient information resources, regarding information as a decision making tool for consumers. To demonstrate this, a series of theoretical and empirical arguments are going to be reviewed.
Finally, there are going to be shown 3 different case studies in order to evaluate the existing limitations of social networks related to the topic.