Medialab Prado

We live in a society in which the overabundance of information, especially visual, makes it difficult to discern what is really important in order to cope properly in our milieu and extract actual knowledge from all the information. Faced with the abundance of new media and formats brought to us by new technologies, we should undergo a process of digital literacy, re-learning how to “read” (interpret) these new formats and defining personal strategies that enable us to incorporate them into our intellectual and emotional experience. Generalized access to these technologies, coupled with huge information-processing capabilities, make new approaches viable to classic problems in various scientific fields. However, raw (unprocessed) information is not useful in most cases.