Medialab Prado


La Noche en Blanco 2010

11.09.2010 21:30h - 02:00h

Place: Medialab-Prado. Plaza de las Letras, C/ Alameda, 15 · Madrid

Within the framework of the International Media Facades Festival Europe 2010, Medialab-Prado presents four urban screen projects at the digital facade of Medialab-Prado, as part of the activities of La Noche en Blanco 2010 on September 11, 2010.

In this edition seven European cities will connect through their urban screens and media facades: Madrid, Liverpool, Brussels, Linz, Budapest, Berlin, and Helsinki.

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Media Facades Festival series reflects the worldwide trend of digital moving images in urban publidc space. It zooms into the cultural and participatory potential of digital moving images as a new urban communication format.

Medialab-Prado's digital facade will showcase four selected projects:


9:30 pm- 10:30 pm



By Marie Polakova. Curated by Medialab-Prado. Software development: Jonathan Cremieux. Collaborators: Lali Barriere, Bruno Vianna, Liisa Tervinen, Abinadi Meza, Maja Kalogera, Massimo Avvisatti, and Steven Pickles (PIX).


MIMODEK is an interactive-evolving and changing 'living' system, based on the principles of the natural world that 'grows' from the fabric of the city. As all living systems in nature, MIMODEK reflects its own environment. It is a site-specific work, formed by unique, location – related data sources and by the behaviour of the visitors. Every installation will evolve into unique an 'organism', reflecting its location. MIMODEK does not visually mimic nature, but it introduces the city to some of the natural elements that are lacking. MIMODEK highlights the delicate relation between human beings and their environment, as well as their connection to the other living beings with whom they share this environment.

Mimodek has been developed within the framework of the Open Up workshop in Medialab-Prado.


10:30 pm - Midnight


Lummo Blocks

By Lummo team (Carles Gutiérrez, Mar Canet, Jordi Puig) and Javier Lloret. Curated by Medialab-Prado (Madrid).


LummoBlocks is inspired by the legendary ‘Tetris’ game and designed to create social interaction between people in the public space where a digital facade is used to visualise the game. The mechanics of the game are similar as in ‘Tetris.’ Players must try to solve the largest possible number of lines in order to prevent the stacked pieces from reaching the top of the screen. The aim is to create a playful interactive space located experience.

Live "competition" between Madrid and Berlin.

LummoBlocks has been developed within the framework of the Open Up workshop in Medialab-Prado. 


midnight- 1:45 am



By VR/Urban. Curated by PublicArtLab (Berlin).


Reclaim the Screens!- Media facades become an agora for the public audience to post messages and comments. The SMSlingshot is empowering the people through expressive tangible device to put own statements on the screens. The SMSlingshot is a digital intervention device, equipped with an ultra high frequency radio, hacked arduino board, laser and batteries. Text messages can be typed on a phone-sized wooden keypad which is integrated in an also wooden slingshot. After the message is finished, the user can aim on the media facade and send/shoot the message straight to the targeted point. It will then appear as a colored splash with the message written within.

Live "competition" between Madrid and Berlin.


1:45 am


City Sleep Light

By Antoine Schmitt. Curated by iMAL (Brussels).


City Sleep Light makes a radical move by transforming a whole building into the sleep light of the city, akin to the sleep light of a computer. All the lights are pulsing together in an organic rhythm, turning the building into a living organism. Computed from the current global socio-economic activity of the city, the rhythm of pulsation differs each night and changes from one place to another. For the festival, City Sleep Light will be visible in each city, literally connecting inhabitants through multiple adaptations of the project on the facades.


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