Medialab Prado

Introduction

Scanning the pages of a glossy architecture or design publication will undoubtedly reveal dozens of digital renderings. This computer-generated imagery (CGI) is cultural currency in the design world as they serve an illustrative and diplomatic purpose and can inform the public as to the geometric and material realities of a project that has not even left the drawing board. Given that it takes several years of training to read all but the most basic
architectural and technical drawings, CGI has been a major public relations coup for the architectural community. Through the combination of perspective projection, digital lighting and bitmapped textures viewers can approximately understand how a building fits into the skyline, sits in relation to the streetscape and get a sense of the experiential quality and views within the interior of the proposed design.

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