Medialab Prado

Media Facades Festival Europe 2010. Keyvisual, designed by Kathrin Schoof

Also, four projects developed within the context of the Open Up workshop, celebrated at Medialab-Prado in February 2010, had been selected for the Festival: LummoBlocks, by Carles Gutiérrez, Javier Lloret, Mar Canet, Jordi Puig, and collaborators /  Color Occurrence, by Ann Oren, Zevan Roser, and collaborators / Mimodek, by Marie Polakova and collaborators; and Zeroestigma: Tales that are Never Told, by Toxic Lesbian and collaborators.

Curator of the Festival in Madrid: Nerea Calvillo

Urban Screens and Media Facades – a new urban communication format

MEDIA FACADES FESTIVAL series reflects the worldwide trend of digital moving images in urban public space. As a counter movement against the primary commercial use of urban screens and media facades, the festival focuses on content in the context of reinvention of public sphere based on a well-balanced mix of functions. It zooms into the cultural and participatory potential of digital moving images as a new urban communication format. Thereby, offering a platform for the creation and exchange of culture, strengthening local creative economies, and supporting the formation of local identity. It calls on the citizens to be active members of the community instead of becoming passive consumers.

Media Facades Festival Europe 2010: Connected Cities

MEDIA FACADES FESTIVAL EUROPE 2010 continues the exploration of site-specific shared content and the networked possibilities of connected screens via the internet and use of new technologies on a European level. The concept to connect seven European cities via Urban Screens has been selected by the European Commission as one of the best German submissions of the Cultural Programme 2007-2013.

The Connected Cities infrastructure allows artists to involve within their projects the public in various places in Europe virtually. The media facades will be transformed into local stages and open a vision panel for societies and cultural processes throughout Europe.

Joint Broadcasting Events

With our European partner institutions (FACT / Liverpool, m-cult / Helsinki, iMAL / Brussels, Ars Electronica Futurelab / Linz, Kitchen Budapest, Medialab-Prado / Madrid), we will approach the challenge of the networked possibilities of Europe-wide ‘Joint Broadcasting Events’ by including the general public to create a local reference - in a collaborative intercultural.

Background: Media Facades Festival Berlin 2008

MEDIA FACADES FESTIVAL EUROPE 2010 is based on the enormous success of the Media Facades Festival Berlin 2008, initiated by Susa Pop (Public Art Lab) and Mirjam Struppek (International Urban Screens Association). The Festival presented an innovative series of events including an ‘International Conference’ and ‘Architecture Exhibition’ at the German Architecture Centre (DAZ) in Berlin, in cooperation with the Media Architecture Group in Vienna. It included
an urban screenings programme, whereby the audience participated in a creative process of the temporary artistic screenings from 18 October to 3 November 2008. Twenty-four Berlin based artists realised unique site-specific projects for the media facades of O2 World, Nightscreen-Gasometer, SAP headquater and the Collegium Hungaricum, which was interactively connected with a city terminal of Wall AG.

A Project by Public Art Lab / Berlin. In cooperation with FACT / Liverpool, iMAL / Brussels, m-cult / Helsinki, Ars Electronica Futurelab / Linz, Medialab-Prado / Madrid, Kitchen Budapest. Artistic Director: Susa Pop / Public Art Lab / Berlin

www.mediafacades.eu