From August 27 to October 2, 2010 seven European cities will be connected through the medium of urban screens and media facades. MEDIA FACADES FESTIVAL EUROPE 2010 (MFF 2010) is a pilot project for artists and media designers. It will employ the networked urban infrastructures in ‘Joint Broadcasting Events’ throughout Europe for transnational circulation of artistic and cultural exchange.
> Joint Broadcasting Event Party. September 3, 2010 / 10 pm
> Get Your Back Up Off the Wall. September 3, 2010 / 11:00 pm
> City sleep Light. September 3, 2010 / 11:45 pm
> Video Screenings Conference. September 7 and 8, 2010 / 8:30 pm
> Noche en Blanco 2010. September 11, 2010 / 9:30 pm
> Tales that are never told: ZeroStigma. Open dialogues. September 16, 2010 / 7:30 pm
Also, four projects developed within the context of the Open Up workshop, celebrated at Medialab-Prado in February 2010, had been selected for the Festival: LummoBlocks, by Carles Gutiérrez, Javier Lloret, Mar Canet, Jordi Puig, and collaborators / Color Occurrence, by Ann Oren, Zevan Roser, and collaborators / Mimodek, by Marie Polakova and collaborators; and Zeroestigma: Tales that are Never Told, by Toxic Lesbian and collaborators.
Curator of the Festival in Madrid: Nerea Calvillo
MEDIA FACADES FESTIVAL EUROPE 2010 continues the exploration of site-specific shared content and the networked possibilities of connected screens via the internet and use of new technologies on a European level. The concept to connect seven European cities via Urban Screens has been selected by the European Commission as one of the best German submissions of the Cultural Programme 2007-2013.
The Connected Cities infrastructure allows artists to involve within their projects the public in various places in Europe virtually. The media facades will be transformed into local stages and open a vision panel for societies and cultural processes throughout Europe.
MEDIA FACADES FESTIVAL EUROPE 2010 is based on the enormous success of the Media Facades Festival Berlin 2008, initiated by Susa Pop (Public Art Lab) and Mirjam Struppek (International Urban Screens Association). The Festival presented an innovative series of events including an ‘International Conference’ and ‘Architecture Exhibition’ at the German Architecture Centre (DAZ) in Berlin, in cooperation with the Media Architecture Group in Vienna. It included
an urban screenings programme, whereby the audience participated in a creative process of the temporary artistic screenings from 18 October to 3 November 2008. Twenty-four Berlin based artists realised unique site-specific projects for the media facades of O2 World, Nightscreen-Gasometer, SAP headquater and the Collegium Hungaricum, which was interactively connected with a city terminal of Wall AG.
A Project by Public Art Lab / Berlin. In cooperation with FACT / Liverpool, iMAL / Brussels, m-cult / Helsinki, Ars Electronica Futurelab / Linz, Medialab-Prado / Madrid, Kitchen Budapest. Artistic Director: Susa Pop / Public Art Lab / Berlin