Medialab Prado

Led Action Screen. María Langarita & Víctor Navarro.

The objective is to explore the relation between the digital façace and public space, to experiment with the screen’s communicative, narrative and visual capacities and to investigate its potential to offer new forms of participation such as receiving and participating in the different phases of content creation.

Media(nera)Lab is proposed as an interface, a laboratory in which projects, situations, interactions, opinions and technologies are tested  through working in collaboration. Since there has not been a previous disciplinary context, starting projects will have to explore the process for the creation of contents in relation to its specific location, and the systems for graphic encoding, so its cultural, social and technical context will be built collectively with time.

Media(nera)Lab is structured as a cross visual platform that interrelates with other projects at Medialab-Prado such as  Interactivos?, Visualizar or Commons Lab, as it functions with the format of a workshop of collaborative production. Following the methodology of experimentation, the installation of this digital façade is a great challenge. So, the projects will have to pay special attention to the complexities and heterogeneities of the urban space.

The platform’s activities started in September 2009 with the debate that took place during the Seminar on Urban Screens and Public Space. The platform’s activity continues with Open Up, an open call to participate in a workshop for the creation of specific contents.

In addition to researching activities, debate and productions through out the year, Media(nera)Lab will collaborate with other platforms and international festivals related to commonly named urban screens.

Media(nera)Lab is directed by Nerea Calvillo in collaboration with Medialab-Prado.

> General information about the call Open Up
> Guidelines and submission form for projects
> Technical Information on the Digital Façade of Medialab-Prado