Medialab Prado


Connecting Cities. Wanting to and Being Able to Screen in the City 2014-2015

Cities are being filled with screens, and the contents of these screens very rarely correspond with the desires or needs of the population. What is more, these contents have to overcome a complex set of civic, bureaucratic, and legislative obstacles in order to be screened openly and freely in the public space without generating conflict. The Wanting To and Being Able to Screen in the City Project by the collective n’Undo has been selected within the Participatory City Open Call, within the Connecting Cities Network 2014, and its production will take place at Medialab-Prado.

During one school year (2014-2015) the research will focus on defining these limitations and how they influence the real need to use public space. The study model will center on cinematographic contents.

Open call for collaborators.

Project curated by Nerea Calvillo.

0. Project Description
I. Presentation
II. Workshop: Wanting To and Being Able to Screen in the City
III. Transversal Action : What Do You Want To/What Can You Screen in your City?
IV. Event
V. Research Article
VI. Calendar


Project Description

With Wanting To and Being Able to Screen in the City, the n’Undo collective has two aims:

  • First, to develop methodologies through participatory tools, which allow us to know which contents potential spectators are interested in seeing on the city’s screens; in particular, to know what the neighbors and users of the Medialab-Prado’s digital façade wish to see.
  • Second, to learn more about the legislation, rules and conditions that determine what contents can be screened freely, openly and civically.

The research starts with the particular case of the Barrio de las Letras and Medialab-Prado’s digital façade, generating tools for general uses in public space. Within the framework of a workshop, and with the celebration of different sessions where, after an open call for collaborators, there will be fieldwork to gather the neighbors’ information, as well asdifferent documents and legislations that cover screenings in public spaces will be studied.

The intention is to confirm the hypothetical disconnection between what is screened and what people want to see on screen, as well as the big limitation that bureaucracy and legislation represent.
The project takes into account the possibility of creating a tool concerning the rules and conditions to screen in the public space.

Medialab will be where some of the working sessions will take place, and together with its façade, networks, participatory tools, it will offer its support for the presentation of the results.
The participation will be:

  • Open for collaborating on the project
  • Open to the active participation in the workshops
  • Open to the agents and institutions involved and/or likeminded to the proposal who wish to interact in the workshop.
  • Open to researchers and experts within the fields concerning the project
  • For consulting and interacting with the citizenry of Madrid
  • For consulting and interacting with the Barrio de las Letras neighborhood.


During the event on September 27th 2014 the project’s presentation will take place, where the n’UNDO team will give as a small advance, based on the data they have already gathered. The idea is to raise the interest of the assistants and have a small pilot with which to open the call for collaboration and participation to the neighborhood. Once the participating and work groups are formed, the specific strategy for the development of the workshops will be outlined.


Workshop: Wanting To and Being Able to Screen in the City

The research will determine the workshop, which will take place in Medialab-Prado. The work method proposed is based on variations of the World Café, combined with other methodologies for the construction of participatory discourse. Internet following and participation will be enabled.

The workshop starts with the call for collaborators and, once the call is open, the teams potential, profile and level of implication will be studied. There will be two groups:

Group 1: What do we want? That will focus on approaching and learning the neighborhoods intricacies, and gathering its preferred contents.

Group 2: What are we able to? That will focus on the work related to norms, legislations and civic rules concerning screening in the public space.

Both groups, through directed work sessions and work methodologies stemming from World Café and others, will design the strategy for the fieldwork, reflect and answer the following questions: What information do we want? Who has that information? How are we going to get that information? All of which will define a strategy for the following phase of fieldwork.

The fieldwork will be done directly and specifically in the Barrio de las Letras and its surrounding neighborhood, reflecting on what is the real influence of Medialab-Prado on its neighborhood.

All the gathered information will be managed and worked on during the workshops by the participating groups.
Afterwards, the work will focus on the presentation of the event, reflecting on how to make visible the process and conclusions of the project.

The idea is to elaborate a guiding document. The collaboration or participation of other agents or likeminded people will be encouraged, as well as the interaction with other related activities and projects. Specialists and researchers will be contacted. There will be interaction with the neighborhood.

The workshop will be coordinated by n’UNDO and facilitated by two of its members.


Transversal Action : What Do You Want To/What Can You Screen in your City?

The entire project asks one question, through different ways and in different formats: “What do you want to/what can you show in your city?” Especially directed to people and institutions linked to the neighborhood, and in reference to cinematographic contents.

This action will have the net’s support and will be associated to an application for its following. For example:

  1. What Cinematographic Content do you want to/can you Show in your City?
  2. Does it need sound?
  3. If yes, what kind?
  4. Is it currently under copyright?
  5. How long does it last?
  6. How often would you like it be screened in public? What kind of contents do you propose? Just conventional cinema or documentary and social projects open to the distribution of ideas for the neighborhood?...


  • Option A: Thank you, your selection will be screen on Medialab’s façade during the even of June 20th, More information…
  • Option B: We are sorry; your selection cannot be screened due to…


The Event will be outlined during the workshop sessions, and will take place at Medialab-Prado, in front of the digital façade.

It will include:

  • An Exhibit of the Process and the results of the workshop and of the action: What Do You Want To/What Can You Show To The City?
  • The Action’s Presentation, sharing the database with the participants’ proposals.
  • A screening of selecting images covering the action: What do you want/what can you show to the city? The screening will be the summary of the fragments proposed in the action, each fragment will last 10-15 seconds and it will include a reference to the person that proposed it. In the case of fragments that cannot be shown freely and openly, an error message will appear:
    Ex. 1: This selection cannot be screened. Error 01: It is illegal to project adult films in public spaces.
    Ex. 2: This selection cannot be screened. Error 02: This material is copyrighted.
    Ex. 3: This selection cannot be screened. Error 03: The audio of this projection cannot be reproduced due to an agreement between Medialab-Prado and the neighborhood.
  • Debate: What Do Screens Project in Public Space?
  • Summer Cinema: We propose to create a program, in collaboration with the assistants, with two film session for the following weeks, by selecting among the viable proposals.

Research Article

For n’UNDO the development of the theoretical base is crucial, we believe that we have to use the opportunity to complete the project with a written work that shows the evolution and the conclusions of the research. Which shall be given to Medialab-Prado for possible future applications as a way to keep the project open.

One or more articles will be written for publication and distribution in the media in reference to the topic.


September 27, 2014: Presentation and Call for collaborators [+info]

October 2014: Module I: Who Are We?
Session 0: Project Presentation
Work team outline, calendar presentation, search for likeminded people and similar projects. Outlining of groups.

November 2014: Module II: What Do We Want?/What Are We Able To?
Session 1: What information do we want?
Session 2: Who has it?
Session 3: How are we going to get it?
Session 3: Fieldwork 1.
Session 4: Fieldwork 2.
Session 5: Fieldwork 3.

December 2014: Module III: Information Management
Session 6: Management of the gathered information. App.
Session 7: Conclusions.

March 2015: Module IV: Information Management
Session 8: Defining the Event.
Session 9: Defining the Event.

April-May 2015: Preparation, Tests and Last Details

June 2015: EVENT

The estimated time of the sessions is 4 hours.


This project is funded by the European Project Connecting Cities.

    logo connecting cities   logo europa

Coordinator of Connecting Cities Network:



Partners of Connecting Cities Network:

ars_logo    m_cult mai_logo MSuzagreb riga_logo

 bis_logoFACTimal_logovideospread logo

logo medialab


Associated institutions of Connecting Cities Network




Roberto wrote:

Hola a todos, me gustaría inscribirme a esta convocatoria como colaborador .
Gracias y feliz fiestas !


Paloma wrote:

Hola, me gustaría inscribirme a esta convocatoria como colaboradora. Un saludo.


Patricia D. Larrondo wrote:

La presentación de este taller es dentro del evento connecting cities network el sábado 27 a las 21h en la plaza de las letras. Para inscribirse hay que rellenar el formulario y el colectivo n'Undo se pondrá en contacto con vosotrxs! Gracias


Lorena Jaramillo wrote:

Hola, me gustaría inscribirme a esta convocatoria, ¿qué debo hacer? a que horas es la presentación del 27?


Aaron Videla wrote:

Me gustaría inscribirme a eta convocatoria


Olga Isla wrote:

Me gustaría saber a qué hora es la presentación del día 27/09/2014 y las condiciones de inscripción. Gracias!


Nacho Andarias wrote:

Saben ya el día en el que se realizan los talleres de este proyecto?



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