Medialab Prado


Visualizar'11: Selected Projects and Papers

List of papers and abstracts of selected prosals to be collaboratively developed during the Visualizar'11: Understanding infraestructures that take places in June 14 - July 1, 2011.

Leading tutors: Dietmar Offenhuber, Amber Frid-Jimenez and Andrew Vande Moere

Workshop assistants: Martín Nadal and Massimo Avvisati

> Call for collaborators: April 11 - June 12, 2011


  • Inês Salpico:  Visualizing Financial Networks: new understanding of the financial system and implications for policy makers
  • Anil Bawa-Cavia: Flowprints: Visualising Urban Network Dynamics
  • Daniel Rojas: Cartografía, descubrimiento, uso y representación
  • José Luis Muñoz Muñoz: Algunas miradas del arte sobre el espacio de las infraestructuras urbanas de la ciudad contemporánea
  • Evangelos Kapros: Poverty & Immigration: Visualising Simulations




Mercamadrid: A Visual topology of the food net flow

by César García Sáez and Montserrat Cañedo (Madrid)

I'm hungry!! what to do next?

This project aims to shed some light on Madrid food flows through visualization. Using Mercamadrid open data, we plan to answer basic questions about our consumption habits, self-sustainability and how food is distributed on a daily basis. This project analyzes too how production logics have evolved in last years because of changes in our supply chain, based on an anthropological study now in progress. We are particularly interested in examining how some of the controversies that, as semiotic-material constants in the city´s ecology, circulate through food flows and contribute to define the political agenda of the city. 

More information about this project


A Visual Atlas of Innovation in Spain

by Alberto Gonzalez Paje (Madrid) and Rocío Márquez (Barcelona)

The Visual Atlas of Innovation in Spain aims to display a set of 70000 points representing innovation driven small and medium size companies based on their geographical location, activity, a bunch of R&D indicators and performance metrics. We want to discover how innovation affects society's development, by comparing innovation regional hubs with their wealth level, industrial production index or unemployment rate. As part of the pro ject, we also want to experiment with new ways of human-computer interaction by building a touch table prototype. If you consider it as a real challenge and you want to contribute to its success, come and join us!!!

More information about the project:



by Nina Valkanova (Bulgaria), Juan Pablo Carrascal (Colombia) and Penelope Maldonado (México)

Reveal-it! envisions the idea of revealing on-site data about the citizens’ consumption processes and their interrelations with energy-related infrastructures in urban environments. The project proposes a participatory mobile intervention for interactively discovering and visualizing this data via on-demand projection on urban surfaces. It involves developing interactive infographics for a mobile device equipped with an integrated mini projector and a collaborative website. The objective of Reveal-It! is to provide citizens with ways to discover and reveal data about their use of ubiquitous energy networks by playfully displaying attractive and insightful visualizations in their shared environment, encouraging understanding and reflection.

More information about the project:


Ruling Class Studies

de Marcell Mars (Croatia)

Ruling Class Studies (RCS) is a research project which aim is to produce critical theoretical instruments to measure the political, ethical and professional accountability of Google, Facebook, Amazon and eBay (GFAeB) to their proclaimed missions, advertised practices and to a world where their monopolies are taking root.

The first case study is production of the map of Google's technical infrastructure, analysis of its design, categorized by rules how Google governs users' and developers' access to their data, services and development platforms. The map covers the whole spectrum from trade secrets (e.g. distributed fs), commercial services (e.g. gdocs), nontransparent FLOSS development (Android) to open process of FLOSS (e.g. Chromium).

More information about this project:


From Extraction to Reaction

by Christopher Pandolfi (Canadá)

The global financial system is comparable to that of the Hydra- answering one question, leaves you still with two questions unanswered. In the aftermath of the global financial crisis of 2008 questions still remain ambiguous. The characters, the places, and money disappear and reappear all in the spirit of market correction. The global polis is left with austerity measures and a sense of guilt, while the financial system marches forward, utilizing a complex mix of mechanisms both external (humans) and internal (methods developed through its own learning and adaptation)

More information about this project:


Refarm up. A new landscape to grow friends and food

by Tian Li (China)

Today being green is a nightmare. everywere are advertises of eco, bio, sustainable, recycled, reused, re-friki-local.. and all you what to do is save some coins, eat fresh, make some new friends and not contribute to any major environmental damage on the opposite point of your only planet :) we propose to build 2 mobile applications. one to help you on producing your own food and another to take sustainable consumer decisions based on your location.

More information about this project:


De dónde vienen y a dónde voy (Where do they come from and where am I going)

de Beatriz Rivela (Galicia) e Irene Cuerda (Madrid)

The aim of the proposal is to generate a reflection about the negative impacts that the consumer culture produced into human health, natural ecosystems and no-renewable resources. This aim will be reached through an interpretation exercise that will enable a presentation of the data that describe those impacts in a more accurate and closer to the reality of the effects they cause. The transport is theme chosen to make the interpretation exercise. The different modalities in the passengers and goods transport (railroad, waterway, air) will be evaluated with the Life Cycle Assessment methodology as a starting point for the visualization of the environmental impact in all its complexity.

More information about the project:

The project Get'nGive has been cancelled due to the imposibility of their authors to attend the workshop


Ontography for the Spanish Revolution: visualizing the metaphysics of infrastructure

by John Calvelli Calvelli (Canadá)

Infrastructure is to the city as our ontological being is to our lives. As we forget being-itself in our focus on our being-in-the world, we ignore infrastructure as we live our urban lives. We will aim in this project to represent the infrastructural being of the city of Madrid. Methods of approaching, capturing and representing being-within-infrastructure will be considered, explored and disseminated by correlating our aesthetic practices with geo-linked data of the city of Madrid.
There is only one requirement for all collaborators: an affinity for discussing matters of philosophical concern convivially and non-academically. We will then need people with one or more of the following skill sets: an art, design or visualization practice that has developed some coherency, an ability to analyze statistical and geo-linked data, knowledge of getting around Madrid, a familiarity with image editing, capability of designing in a digital environment, eagerness in solving technical problems, knowledge of coding, and good visual communication skills, including typography.

more information:


PWRT (The Psychoeconomy War Room Table)

by Gustavo Romano (Argentina)

The project will try to display the relationship between two or more countries in the world in terms of some specific social and economic variables. The proposal builds on the metaphor of the table of the War Room, the room where are discussed possible tactical moves in a military confrontation.

Using a multitouch surface, reacTIVision and fiducials, persons using the table may choose to place different flags on stage of the global economy and they can visualize the relationships between these countries. We will use data related to flows of assets (goods and financial capital), human flows (migration and tourism), energy flows (fuel and food), information flows (corporate media and alternative media).

We will collect the data from public websites like the UN, the IMF, the World Bank, the CIA, etc.

More information about the project:


DROMOART: Art on the move

by Arquitectura Expandida (Ana Lopez Ortego) y Microgramma (Elisa Mandiola)

Dromoart, art on the move is a Project that intends to visualize the infrastructures of art. It tries to make visible the itinerancies of various works of art from four Spanish museums through Spanish and foreign institutional and private circuits (itinerant exhibitions and loans). The project aims to reveal the processes, archives and collections of the museums as well as the variations that take place in the art market and the valuation and revaluation processes through their relationship with the movements and circulation of the works of art.

More information about the project:

Terms of use