Medialab Prado

Gonzalo Martín is a consultant on new audiovisual media. He is the author of La Nueva Industria Audiovisual (The New Audiovisual Industry), and promoted and organized Brands&Video, the first event aimed at joining audiovisual contents for the Web with the world of brands and advertising. Previously, he was managing director of the Spanish Association of the Audiovisual Techniques Industry, AITE (Asociación de Industrias Técnias del Audiovisual Español), managing director of Telson, and has rendered services to various Spanish and multinational consulting firms, such as Andersen Consulting and Coopers and Lybrand. A graduate of the Advanced Audiovisual Business Management Program at the Instituto de Empresas, he teaches training sessions at Tracor (Universidad San Pablo-CEU), at the Master’s Degree Programme in Human Resource Management at the Universidad Carlos III, and at the MBA programme in managing sports companies at the Real Madrid University Studies School at the Universidad Europea de Madrid